For Australian real estate agents

Put the marketing in their hands.

A finished property website, open on your phone or tablet at the appraisal - theirs to scroll through. Free to use at as many appraisals as you like, and when you win the listing we build that home its own.

$395 once, per property, and only when you've won the listing. Nothing to pay to use the sample.

A finished property website open on a tablet
What it costs
$395 per property, incl. GST. Charged once
What you send
Whatever marketing material you have - photos, floor plan, video, virtual tour, copy
What you manage
Nothing. No login, no builder, no dashboard
Who it's for
Any real estate agent in Australia

Telling and showing are not the same thing

What they hear

Premium marketing is a phrase in a listing presentation - a list of inclusions, a schedule, a promise about reach. However good the plan is, the seller has to take it on trust and picture the rest themselves.

What they see

You hand over your phone and let them scroll through a finished property website - gallery, floor plan, map, enquiry form, all of it there in front of them. Nothing left to picture.

At the appraisal

Bring something they can hold

You can describe the marketing, or you can hand over your phone and let the seller scroll through it.

  • A real website, not a slide

    The sample is a finished showcase - gallery, floor plan, location, enquiry form, all of it laid out the way a live listing is. It loads on your phone or tablet like any other website, because that's what it is.

  • The same thing their listing gets

    What they're scrolling is built the way we build one for every property sent to us - just with another address in it. Colours and fonts can be set to your agency's if you want them to be.

  • Yours to use from today

    The sample costs nothing and there's no limit on it - open it at every appraisal you go to. Nothing is registered and nothing is invoiced until you've won a listing and sent us the property.

See a sample

This is what the seller sees

Every listing gets two stages. Both are finished, working websites - not mockups - and the sample is free to use at as many appraisals as you like.

Stage one - coming soon

Live the next business day after you sign up the property. Address, price guide and a register-your-interest form, so buyers can put their hand up before the professional photos are taken.

Stage two - the full website

Once you've sent us the photos. Full-width gallery, floor plan, location and a direct enquiry form, on the property's own domain and branded to you.

After you win the listing

Don't wait a week to start marketing

Most listings sit idle between signing up the property and the photos coming back. Take a photo of the front of the house on your phone, send it over with the basic property details, and the coming-soon page is live the next business day.

  • Coming-soon page, next business day

    One photo taken on your phone, the bed/bath/car/land numbers and a sentence or two - no need to wait on your photographer. It goes live the next business day with a register-your-interest form, so you can email your buyer list and start taking enquiries before the listing reaches the portals.

  • Full website within 24 hours of your photos

    Your photos, floor plan, video and virtual tour all in one place, with a direct enquiry form, on its own domain and branded to you. Ready for your approval the next business day.

  • It stays online for you

    Every showcase also lives permanently at showcase.place/property/the-address, so past listings stay reachable long after the campaign ends - a portfolio of real work to open at the next appraisal.

  • No competing listings anywhere on it

    No sidebar ads, no "similar homes," no other agency's name. Just this property and your contact details, on a page the seller can text to family and share themselves.

How it works

From appraisal to live website

At the appraisal

Show the sample

We give you a link to a finished showcase for a real property. Bookmark it on your phone or tablet and open it at the appraisal. Use it as often as you like - it costs you nothing.

The day you sign

Send the address

One photo, the bed/bath/car/land numbers and a couple of sentences is enough to get the coming-soon page up the next business day. We confirm the domain with you before anything is registered. The full set of photos and the floor plan can follow whenever the shoot happens.

Once you send the photos

The full website

Send through your marketing material and the full website is ready for approval within 24 hours. It replaces the coming-soon page on the same domain, so any link you've already shared keeps working - along with any enquiries that have come in since it went up.

Who you're dealing with

Built by a real estate marketing agency

Showcase.Place comes out of Property Pixel, a boutique real estate marketing agency on the Fraser Coast. Years of putting listings in front of buyers showed us the same two gaps over and over - agents arriving at an appraisal with plenty to promise and nothing to show, and campaigns sitting idle while everyone waits on photos.

We created Showcase.Place to close both of them, for agents anywhere in Australia. It's built around the way a listing actually runs, and you'll be dealing with the people who make the websites.

Isaac - Showcase.Place
Australia-wide
Any agent, in any state - and no requirement to use our photography studio
Per property
No subscription and no lock-in. Use it on one listing or on all of them
Direct
You deal with the people who build the websites
Price

One price, one property

$395

Per property, incl. GST. Invoiced once, when you send us the property you've won. No subscription and nothing that renews without you knowing.

That covers the coming-soon page, the full website, the domain, and twelve months of hosting. It can go on the vendor-paid marketing schedule rather than your own margin.

The detail

Everything else worth knowing

Everything included in the $395
  • Coming-soon page, live the next business day after you sign
  • Full showcase website, ready for approval within 24 hours of the photos
  • A .com domain off the property address, registered and managed for 12 months
  • Sections ready for your photos, floor plan, video and virtual tour
  • Direct enquiry form straight to your inbox
  • Interactive map showing the local area
  • 12 months hosting
  • Two rounds of changes after the website goes live
When exactly do I pay?

We invoice when you send us the property, after you've won the listing. Nothing is charged before that - showing the sample at appraisals costs you nothing, however many times you do it. Pay by card or bank transfer, whichever suits your agency.

The coming-soon page goes up either way, so enquiries aren't waiting on an invoice. The full website goes live once payment has come through.

Invoices come from Property Pixel Pty Ltd, the marketing agency behind Showcase.Place, so that's the name your accounts team will see.

What do I need to provide?

For the coming-soon page: the address, one photo of the front of the property - taken on your phone is fine - the bed, bath, car and land size, and a sentence or two of description. That's enough to get something live without waiting on your photographer.

For the full website: your photos, the floor plan, and any video or virtual tour links, plus your copy. We handle the domain, the build, the hosting and the delivery - there's no login, no builder and no dashboard, and changes are handled over email.

What happens to the domain after 12 months?

We register and manage the domain, and the $395 includes twelve months' use of it - along with the coming-soon page, the full website and hosting. A month before it lapses we'll email you the renewal cost. If you'd rather not renew, nothing happens automatically and nothing is charged.

Here's the part that matters: the website doesn't disappear when the domain does. Every showcase also lives permanently at showcase.place/property/the-address, and that link keeps working. So a listing you did two years ago is still there to open at an appraisal, whether or not the custom domain is still running.

Can the seller share the website themselves?

That's part of the point. Every property gets a short, memorable address the seller can text to family, post to their own social media or email around. Every visitor lands on that home with your contact details on it.

What happens after the property sells?

We can add a sold banner or archive it - your call. The website stays live for the full twelve months either way, and most agents keep their sold showcases as portfolio pieces to open at the next appraisal.

Does this replace realestate.com.au or Domain?

No, and you shouldn't want it to. The portals bring you volume. A showcase is where you send someone once you already have their attention - off a signboard, out of a text message, or at an appraisal.

What can be customised?

The accent colour, the secondary colour, the background colour and the fonts. Send us your agency's colours once and we'll apply them to every listing you do, so each website looks like it came from you rather than from a template.

If you'd rather we just pick something that suits the property, we're happy to do that too.

What if the domain I want is taken?

We check availability before we register anything, starting with the street address. Where that isn't available, we use the property or building name, which often reads better anyway. Either way we'll tell you the address before the website goes live.

Book a showcase

You've won the listing. We'll take it from here.

Send the address through and we'll set up the domain and come back with a short list of what we need. Nothing is charged until you've won the listing.

  • 01You send the address and your details below
  • 02We register the domain and tell you what to send
  • 03You send one photo and the basics - coming-soon page live next business day
  • 04Full website ready for approval within 24 hours of your photos

Your details and the address

$395 per property, incl. GST. We'll invoice you once you send this through - card or bank transfer.

Got it

Thanks - we'll set up the domain and come back to you by email with what to send next.

That didn't send

Sorry about that. Try again, or email [email protected] with the address and we'll pick it up from there.

Free guide

The one-pager to include in your listing presentation

A single page written for the seller, explaining what a website of their own does for their campaign. Read it once and it's ready to go in your presentation as it is.

  • Why buyers see their home and nothing else
  • How a coming-soon page builds interest before the professional photos are taken
  • Enquiries that reach you directly, with nothing in the way

Send me the guide

We'll send the guide, and may follow up about Showcase.Place now and then. Unsubscribe any time.

Check your inbox

The guide is on its way, .

While you're waiting - have a look at the sample websites further up the page. They're free to use at your next appraisal.

That didn't send

Sorry about that. Try again, or email [email protected] and we'll send it across.